SYDNEY, AUSTRALIA /
3:30 AM
SYDNEY, AUSTRALIA /
3:30 AM
Hello, I'm Clarissa
Hello, I'm Clarissa
UX / UI
UX / UI
DESIGNER
DESIGNER
UX/UI Designer with over 5 years of experience delivering user-centred solutions in fast-paced, cross-functional environments.
I blend research, data, and co-design to simplify complex journeys into clear, purposeful experiences that balance user needs with business goals.
I keep things simple and clear,
helping teams understand the “why” behind the design
and feel confident in our shared direction.
From workshops to wireframes, I focus on alignment AND DATA/USER LED DESIGNS.
I keep things simple and clear, helping teams understand the “why” behind the design and feel confident in our shared direction.
From workshops to wireframes, I focus on alignment AND DATA/USER LED DESIGNS.
I keep things simple and clear, helping teams understand the “why” behind the design and feel confident in our shared direction.
From workshops to wireframes, I focus on alignment AND DATA/USER LED DESIGNS.
Keep Scrolling to see my work ◡̈
Keep Scrolling to see my work ◡̈
Selected
Selected
WORK
WORK
explore
These are projects I’m proud of - driven by a love for design, clear thinking, and creating simple, meaningful user experiences. Each one reflects impact, collaboration, and attention to detail.
about Clarissa
about Clarissa
USER EXPERIENCE CONSULTANT, Product DESIGNER, Ecommerce CAMPAIGN SPECIALIST
let’s work together
[ ABOUT ME ]
I’m a purpose-driven UX designer who solves real problems through intuitive, insight-led experiences. I specialise in UX discovery such as research, testing, and co-design and thrive in collaborative, end-to-end design environments.
[ career highlight ]
[ MY mission ]
Passionate about crafting meaningful, visually engaging experiences that solve real problems through human-centered design.
Previous Clients
Previous Clients
How I work
MY work method
MY work method
From Concept to Completion: A Collaborative Design Process
[ 01 ]
Discovery & Research
Grounding the work in what’s already known, reviewing existing research and data, and identifying what worked, what didn’t, and why. Where needed, I supplement this with guerrilla testing or quick user interviews to uncover key pain points and opportunities.
- User Research
- Data Analysis
- Initial User Exploratory Interviews
[ 01 ]
Discovery & Research
Grounding the work in what’s already known, reviewing existing research and data, and identifying what worked, what didn’t, and why. Where needed, I supplement this with guerrilla testing or quick user interviews to uncover key pain points and opportunities.
- User Research
- Data Analysis
- Initial User Exploratory Interviews
[ 01 ]
Discovery & Research
Grounding the work in what’s already known, reviewing existing research and data, and identifying what worked, what didn’t, and why. Where needed, I supplement this with guerrilla testing or quick user interviews to uncover key pain points and opportunities.
- User Research
- Data Analysis
- Initial User Exploratory Interviews
[ 02 ]
Collaborative Workshops & Usability Testing
I facilitate workshops with PMs, stakeholders, marketers, and developers to align on goals, define success, and co-create ideas. I develop early hypotheses around user behaviour and validate them through user testing. By exploring concepts through design jams and iterative testing, I ensure feedback is continuously integrated, keeping the work relevant, data-informed, and user-focused.
- Research Plan & Hypothesis
- Workshop Facilitation
- Design Jams
[ 02 ]
Collaborative Workshops & Usability Testing
I facilitate workshops with PMs, stakeholders, marketers, and developers to align on goals, define success, and co-create ideas. I develop early hypotheses around user behaviour and validate them through user testing. By exploring concepts through design jams and iterative testing, I ensure feedback is continuously integrated, keeping the work relevant, data-informed, and user-focused.
- Research Plan & Hypothesis
- Workshop Facilitation
- Design Jams
[ 02 ]
Collaborative Workshops & Usability Testing
I facilitate workshops with PMs, stakeholders, marketers, and developers to align on goals, define success, and co-create ideas. I develop early hypotheses around user behaviour and validate them through user testing. By exploring concepts through design jams and iterative testing, I ensure feedback is continuously integrated, keeping the work relevant, data-informed, and user-focused.
- Research Plan & Hypothesis
- Workshop Facilitation
- Design Jams
[ 03 ]
Iterative Design
I continue to iterate the design and aligning with stakeholders every step of the way. Ensuring all designs align with platform constraints and can be practically implemented. I provide detailed specs, align with developers early and often, and remain available throughout the build to support translation of the designs into a live, functional product.
- Figma Design
- Stakeholder Alignment
- Collaboration with Developers / Engineers
[ 03 ]
Iterative Design
I continue to iterate the design and aligning with stakeholders every step of the way. Ensuring all designs align with platform constraints and can be practically implemented. I provide detailed specs, align with developers early and often, and remain available throughout the build to support translation of the designs into a live, functional product.
- Figma Design
- Stakeholder Alignment
- Collaboration with Developers / Engineers
[ 03 ]
Iterative Design
I continue to iterate the design and aligning with stakeholders every step of the way. Ensuring all designs align with platform constraints and can be practically implemented. I provide detailed specs, align with developers early and often, and remain available throughout the build to support translation of the designs into a live, functional product.
- Figma Design
- Stakeholder Alignment
- Collaboration with Developers / Engineers
[ 04 ]
Launch, Reflection & Future Planning
After launch, I help document the rationale behind design decisions and identify areas for future improvement. I reflect on outcomes, capture learnings, and provide support for updates, ensuring the experience continues to evolve with user and business needs.
- Showcase Presentation
- Design Rationale Documentation
- Reflections
[ 04 ]
Launch, Reflection & Future Planning
After launch, I help document the rationale behind design decisions and identify areas for future improvement. I reflect on outcomes, capture learnings, and provide support for updates, ensuring the experience continues to evolve with user and business needs.
- Showcase Presentation
- Design Rationale Documentation
- Reflections
[ 04 ]
Launch, Reflection & Future Planning
After launch, I help document the rationale behind design decisions and identify areas for future improvement. I reflect on outcomes, capture learnings, and provide support for updates, ensuring the experience continues to evolve with user and business needs.
- Showcase Presentation
- Design Rationale Documentation
- Reflections
Experience
Experience
my work experience in further detail
2017 - present
ENDEAVOUR GROUP
[ AUG 2022 - JUNE 2025]
MID LEVEL USER EXPERIENCE DESIGNER
As the Ecommerce Product Designer Lead for Dan Murphy’s eCommerce campaigns, I led end-to-end UX for major promotional initiatives across two business squads. I introduced design-led thinking into previously non-design-focused teams, embedding UX processes, user-centered methods, and iterative ways of working to lift both experience quality and business outcomes. Championed design practices: data analysis, user testing, design jams, stakeholder workshops, and CRO collaboration. Data-driven: Partnered with analytics and CRO teams to improve interaction-to-conversion rates. Cross-platform: Delivered consistent experiences across desktop, mobile, and app within AEM constraints. 🛠 Tools: Figma, AEM, Miro, Adobe Analytics, plus AI tools for creative support and design chapter engagement.
ENDEAVOUR GROUP
[ AUG 2022 - JUNE 2025]
MID LEVEL USER EXPERIENCE DESIGNER
As the Ecommerce Product Designer Lead for Dan Murphy’s eCommerce campaigns, I led end-to-end UX for major promotional initiatives across two business squads. I introduced design-led thinking into previously non-design-focused teams, embedding UX processes, user-centered methods, and iterative ways of working to lift both experience quality and business outcomes. Championed design practices: data analysis, user testing, design jams, stakeholder workshops, and CRO collaboration. Data-driven: Partnered with analytics and CRO teams to improve interaction-to-conversion rates. Cross-platform: Delivered consistent experiences across desktop, mobile, and app within AEM constraints. 🛠 Tools: Figma, AEM, Miro, Adobe Analytics, plus AI tools for creative support and design chapter engagement.
ENDEAVOUR GROUP
[ AUG 2022 - JUNE 2025]
MID LEVEL USER EXPERIENCE DESIGNER
As the Ecommerce Product Designer Lead for Dan Murphy’s eCommerce campaigns, I led end-to-end UX for major promotional initiatives across two business squads. I introduced design-led thinking into previously non-design-focused teams, embedding UX processes, user-centered methods, and iterative ways of working to lift both experience quality and business outcomes. Championed design practices: data analysis, user testing, design jams, stakeholder workshops, and CRO collaboration. Data-driven: Partnered with analytics and CRO teams to improve interaction-to-conversion rates. Cross-platform: Delivered consistent experiences across desktop, mobile, and app within AEM constraints. 🛠 Tools: Figma, AEM, Miro, Adobe Analytics, plus AI tools for creative support and design chapter engagement.
Deloitte Digital
[ MARCH 2020 - AUG 2022 ]
USER EXPERIENCE CONSULTANT
As a Product and UX Designer Consultant at Deloitte Digital, I led discovery, concept development, and research across complex service and product ecosystems such as government, finance and defence. Working with clients such as NDIA, IP Australia, VMA, Compass Group, RFS, Flexigroup, Yarra, and Army Defence, I combined content strategy, technical feasibility and UX best practices to deliver user-centric, scalable digital solutions. I often worked with multidisciplinary teams to shape product direction from the ground up, translating research into actionable design, defining information architecture, and driving design decisions through workshops, co-design sessions, and usability testing. UX Research & Strategy: Led and facilitated user research and stakeholder workshops, synthesising insights into clear, actionable outcomes. UX Design & Artefacts: Produced UX deliverables including wireframes (low to high fidelity), user flows, personas, journey maps, and usability testing plans. 🛠 Tools: Figma, Sketch, Invision, Microsoft Teams, Zoom, Miro, Askable, Dovetail, Excel, and Menti. Jira, Confluence, Google Analytics, Optimal Workshop (Treejack), VisibleThread, Hemingway.
Deloitte Digital
[ MARCH 2020 - AUG 2022 ]
USER EXPERIENCE CONSULTANT
As a Product and UX Designer Consultant at Deloitte Digital, I led discovery, concept development, and research across complex service and product ecosystems such as government, finance and defence. Working with clients such as NDIA, IP Australia, VMA, Compass Group, RFS, Flexigroup, Yarra, and Army Defence, I combined content strategy, technical feasibility and UX best practices to deliver user-centric, scalable digital solutions. I often worked with multidisciplinary teams to shape product direction from the ground up, translating research into actionable design, defining information architecture, and driving design decisions through workshops, co-design sessions, and usability testing. UX Research & Strategy: Led and facilitated user research and stakeholder workshops, synthesising insights into clear, actionable outcomes. UX Design & Artefacts: Produced UX deliverables including wireframes (low to high fidelity), user flows, personas, journey maps, and usability testing plans. 🛠 Tools: Figma, Sketch, Invision, Microsoft Teams, Zoom, Miro, Askable, Dovetail, Excel, and Menti. Jira, Confluence, Google Analytics, Optimal Workshop (Treejack), VisibleThread, Hemingway.
Deloitte Digital
[ MARCH 2020 - AUG 2022 ]
USER EXPERIENCE CONSULTANT
As a Product and UX Designer Consultant at Deloitte Digital, I led discovery, concept development, and research across complex service and product ecosystems such as government, finance and defence. Working with clients such as NDIA, IP Australia, VMA, Compass Group, RFS, Flexigroup, Yarra, and Army Defence, I combined content strategy, technical feasibility and UX best practices to deliver user-centric, scalable digital solutions. I often worked with multidisciplinary teams to shape product direction from the ground up, translating research into actionable design, defining information architecture, and driving design decisions through workshops, co-design sessions, and usability testing. UX Research & Strategy: Led and facilitated user research and stakeholder workshops, synthesising insights into clear, actionable outcomes. UX Design & Artefacts: Produced UX deliverables including wireframes (low to high fidelity), user flows, personas, journey maps, and usability testing plans. 🛠 Tools: Figma, Sketch, Invision, Microsoft Teams, Zoom, Miro, Askable, Dovetail, Excel, and Menti. Jira, Confluence, Google Analytics, Optimal Workshop (Treejack), VisibleThread, Hemingway.
Wisetech Global
[ JAN 2019 - JULY 2019 ]
Product Associate
Worked alongside the Product Manager on the ROPE project, supporting maintenance and issue resolution for CargoWise One. Contributed to the development of a matching system that cross-referenced potential users with a criminal database, accounting for spelling variations and aliases, to prevent unauthorised individuals from accessing delivery services.
Wisetech Global
[ JAN 2019 - JULY 2019 ]
Product Associate
Worked alongside the Product Manager on the ROPE project, supporting maintenance and issue resolution for CargoWise One. Contributed to the development of a matching system that cross-referenced potential users with a criminal database, accounting for spelling variations and aliases, to prevent unauthorised individuals from accessing delivery services.
Wisetech Global
[ JAN 2019 - JULY 2019 ]
Product Associate
Worked alongside the Product Manager on the ROPE project, supporting maintenance and issue resolution for CargoWise One. Contributed to the development of a matching system that cross-referenced potential users with a criminal database, accounting for spelling variations and aliases, to prevent unauthorised individuals from accessing delivery services.
Deloitte Digital
[ NOV 2018 - DEC 2018 ]
Digital Channels Vacationer
Business Analyst and User Experience exposure. Supported business analysis tasks such as documenting requirements, reviewing user flows, and participating in stakeholder meetings. Gained hands-on experience in UX practices including wireframing, usability reviews and understanding user pain points.
Deloitte Digital
[ NOV 2018 - DEC 2018 ]
Digital Channels Vacationer
Business Analyst and User Experience exposure. Supported business analysis tasks such as documenting requirements, reviewing user flows, and participating in stakeholder meetings. Gained hands-on experience in UX practices including wireframing, usability reviews and understanding user pain points.
Deloitte Digital
[ NOV 2018 - DEC 2018 ]
Digital Channels Vacationer
Business Analyst and User Experience exposure. Supported business analysis tasks such as documenting requirements, reviewing user flows, and participating in stakeholder meetings. Gained hands-on experience in UX practices including wireframing, usability reviews and understanding user pain points.
PwC
[ JULY 2017 - DEC 2017 ]
Risk Assurance Consultant
Canva provides intensive training in skills like Figma, Supported IT audit engagements across multiple large clients, with a focus on assessing and documenting IT General Controls (ITGCs) and Automated Controls. Collaborated with teams to ensure compliance, risk mitigation, and operational integrity. Participated in system application walkthroughs to identify and assess control effectiveness. Prepared client-facing materials, including presentations, data reports, and visual diagrams of key issues. Visualised technical issues through diagrams and summaries for clearer stakeholder understanding. Supported audit documentation using PwC’s Aura platform. 🛠 Tools: Excel, PowerPoint, Aura (PwC auditing platform).
PwC
[ JULY 2017 - DEC 2017 ]
Risk Assurance Consultant
Canva provides intensive training in skills like Figma, Supported IT audit engagements across multiple large clients, with a focus on assessing and documenting IT General Controls (ITGCs) and Automated Controls. Collaborated with teams to ensure compliance, risk mitigation, and operational integrity. Participated in system application walkthroughs to identify and assess control effectiveness. Prepared client-facing materials, including presentations, data reports, and visual diagrams of key issues. Visualised technical issues through diagrams and summaries for clearer stakeholder understanding. Supported audit documentation using PwC’s Aura platform. 🛠 Tools: Excel, PowerPoint, Aura (PwC auditing platform).
PwC
[ JULY 2017 - DEC 2017 ]
Risk Assurance Consultant
Canva provides intensive training in skills like Figma, Supported IT audit engagements across multiple large clients, with a focus on assessing and documenting IT General Controls (ITGCs) and Automated Controls. Collaborated with teams to ensure compliance, risk mitigation, and operational integrity. Participated in system application walkthroughs to identify and assess control effectiveness. Prepared client-facing materials, including presentations, data reports, and visual diagrams of key issues. Visualised technical issues through diagrams and summaries for clearer stakeholder understanding. Supported audit documentation using PwC’s Aura platform. 🛠 Tools: Excel, PowerPoint, Aura (PwC auditing platform).
testimonials
What It’s Like Working With Me
What It’s Like Working With Me
from the people who i have worked with
[ 2025 ]
I had the pleasure of working extremely closely with Clarissa for several years during our time at Dan Murphy’s, and I can honestly say she is one of the most talented and dedicated UX designers I’ve ever worked with! Clarissa brought an exceptional level of thoughtfulness and attention to detail to every project and campaign. Whether we were working on complex customer journeys or refining micro-interactions, her work was consistently clear and user-focused. Her ability to anticipate user needs and translate business goals into seamless experiences made a tangible difference to our customers. She played a key role in our Tier A campaigns, including major moments like Christmas and Father’s Day, where the stakes and traffic were always high. Thanks to her thoroughness and customer centric approach, those campaigns were exceptional from a UX perspective, which is no small feat in a fast-paced retail environment. On top of her professional talents, Clarissa is an absolute dream to work with. Collaborative, thoughtful, and just a genuinely kind human!!
Olivia Eason
Ecommerce Manager - Dan Murphy's
[ 2025 ]
Clarissa has been a thoughtful, creative force in our fast-paced and often reactive eCommerce environment. A quiet achiever, she consistently delivered meaningful outcomes—even while navigating shifting priorities and evolving business goals. She played a key role in leading UX for high-stakes retail campaigns on danmurphys.com.au, including Father’s Day, Christmas and Australia Day. She also guided the team through a critical platform transition to AEM—helping shift our focus from bespoke campaign designs to a more consistent and measurable experience. Clarissa brings a calm, considered approach to her work. She is data-led and presents her ideas with clarity and purpose. Within cross-functional initiatives—such as our Governance and Process working group—she made insightful contributions that helped shape more efficient ways of working across the broader team.
Sharyn Persijn
UI Design Chapter Lead
[ 2025 ]
Clarissa spent her time with us embedded in the fast-paced, high-stakes environment of the Dan Murphy’s eCommerce team — leading UX across major trade campaigns like Father’s Day, Australia Day, and the all-important Christmas period. Working across two squads, multiple product categories, and a highly data-led roadmap, she consistently delivered meaningful outcomes while juggling shifting priorities, tight timelines, and plenty of strong opinions. She was the first and only UX Designer in that space, yet had immediate impact — helping shape how the team approached campaign work through a more data-driven and user-centred lens. Clarissa also played a critical role during the team’s transition to a new AEM platform, helping shift the mindset from simply "how things look" to the broader experience and value those experiences bring to customers and the business. Any team would benefit from her thoughtful approach, strong UX capability, and her subtle but steady leadership.
Renee Tilyard
UX Design Practice Lead
[ 2025 ]
I had the pleasure of working extremely closely with Clarissa for several years during our time at Dan Murphy’s, and I can honestly say she is one of the most talented and dedicated UX designers I’ve ever worked with! Clarissa brought an exceptional level of thoughtfulness and attention to detail to every project and campaign. Whether we were working on complex customer journeys or refining micro-interactions, her work was consistently clear and user-focused. Her ability to anticipate user needs and translate business goals into seamless experiences made a tangible difference to our customers. She played a key role in our Tier A campaigns, including major moments like Christmas and Father’s Day, where the stakes and traffic were always high. Thanks to her thoroughness and customer centric approach, those campaigns were exceptional from a UX perspective, which is no small feat in a fast-paced retail environment. On top of her professional talents, Clarissa is an absolute dream to work with. Collaborative, thoughtful, and just a genuinely kind human!!
Olivia Eason
Ecommerce Manager - Dan Murphy's
[ 2025 ]
Clarissa has been a thoughtful, creative force in our fast-paced and often reactive eCommerce environment. A quiet achiever, she consistently delivered meaningful outcomes—even while navigating shifting priorities and evolving business goals. She played a key role in leading UX for high-stakes retail campaigns on danmurphys.com.au, including Father’s Day, Christmas and Australia Day. She also guided the team through a critical platform transition to AEM—helping shift our focus from bespoke campaign designs to a more consistent and measurable experience. Clarissa brings a calm, considered approach to her work. She is data-led and presents her ideas with clarity and purpose. Within cross-functional initiatives—such as our Governance and Process working group—she made insightful contributions that helped shape more efficient ways of working across the broader team.
Sharyn Persijn
UI Design Chapter Lead
[ 2025 ]
Clarissa spent her time with us embedded in the fast-paced, high-stakes environment of the Dan Murphy’s eCommerce team — leading UX across major trade campaigns like Father’s Day, Australia Day, and the all-important Christmas period. Working across two squads, multiple product categories, and a highly data-led roadmap, she consistently delivered meaningful outcomes while juggling shifting priorities, tight timelines, and plenty of strong opinions. She was the first and only UX Designer in that space, yet had immediate impact — helping shape how the team approached campaign work through a more data-driven and user-centred lens. Clarissa also played a critical role during the team’s transition to a new AEM platform, helping shift the mindset from simply "how things look" to the broader experience and value those experiences bring to customers and the business. Any team would benefit from her thoughtful approach, strong UX capability, and her subtle but steady leadership.
Renee Tilyard
UX Design Practice Lead
[ 2025 ]
I had the pleasure of working extremely closely with Clarissa for several years during our time at Dan Murphy’s, and I can honestly say she is one of the most talented and dedicated UX designers I’ve ever worked with! Clarissa brought an exceptional level of thoughtfulness and attention to detail to every project and campaign. Whether we were working on complex customer journeys or refining micro-interactions, her work was consistently clear and user-focused. Her ability to anticipate user needs and translate business goals into seamless experiences made a tangible difference to our customers. She played a key role in our Tier A campaigns, including major moments like Christmas and Father’s Day, where the stakes and traffic were always high. Thanks to her thoroughness and customer centric approach, those campaigns were exceptional from a UX perspective, which is no small feat in a fast-paced retail environment. On top of her professional talents, Clarissa is an absolute dream to work with. Collaborative, thoughtful, and just a genuinely kind human!!
Olivia Eason
Ecommerce Manager - Dan Murphy's
[ 2025 ]
Clarissa has been a thoughtful, creative force in our fast-paced and often reactive eCommerce environment. A quiet achiever, she consistently delivered meaningful outcomes—even while navigating shifting priorities and evolving business goals. She played a key role in leading UX for high-stakes retail campaigns on danmurphys.com.au, including Father’s Day, Christmas and Australia Day. She also guided the team through a critical platform transition to AEM—helping shift our focus from bespoke campaign designs to a more consistent and measurable experience. Clarissa brings a calm, considered approach to her work. She is data-led and presents her ideas with clarity and purpose. Within cross-functional initiatives—such as our Governance and Process working group—she made insightful contributions that helped shape more efficient ways of working across the broader team.
Sharyn Persijn
UI Design Chapter Lead
[ 2025 ]
Clarissa spent her time with us embedded in the fast-paced, high-stakes environment of the Dan Murphy’s eCommerce team — leading UX across major trade campaigns like Father’s Day, Australia Day, and the all-important Christmas period. Working across two squads, multiple product categories, and a highly data-led roadmap, she consistently delivered meaningful outcomes while juggling shifting priorities, tight timelines, and plenty of strong opinions. She was the first and only UX Designer in that space, yet had immediate impact — helping shape how the team approached campaign work through a more data-driven and user-centred lens. Clarissa also played a critical role during the team’s transition to a new AEM platform, helping shift the mindset from simply "how things look" to the broader experience and value those experiences bring to customers and the business. Any team would benefit from her thoughtful approach, strong UX capability, and her subtle but steady leadership.
Renee Tilyard
UX Design Practice Lead
[ 2025 ]
I had the pleasure of working extremely closely with Clarissa for several years during our time at Dan Murphy’s, and I can honestly say she is one of the most talented and dedicated UX designers I’ve ever worked with! Clarissa brought an exceptional level of thoughtfulness and attention to detail to every project and campaign. Whether we were working on complex customer journeys or refining micro-interactions, her work was consistently clear and user-focused. Her ability to anticipate user needs and translate business goals into seamless experiences made a tangible difference to our customers. She played a key role in our Tier A campaigns, including major moments like Christmas and Father’s Day, where the stakes and traffic were always high. Thanks to her thoroughness and customer centric approach, those campaigns were exceptional from a UX perspective, which is no small feat in a fast-paced retail environment. On top of her professional talents, Clarissa is an absolute dream to work with. Collaborative, thoughtful, and just a genuinely kind human!!
Olivia Eason
Ecommerce Manager - Dan Murphy's
[ 2025 ]
Clarissa has been a thoughtful, creative force in our fast-paced and often reactive eCommerce environment. A quiet achiever, she consistently delivered meaningful outcomes—even while navigating shifting priorities and evolving business goals. She played a key role in leading UX for high-stakes retail campaigns on danmurphys.com.au, including Father’s Day, Christmas and Australia Day. She also guided the team through a critical platform transition to AEM—helping shift our focus from bespoke campaign designs to a more consistent and measurable experience. Clarissa brings a calm, considered approach to her work. She is data-led and presents her ideas with clarity and purpose. Within cross-functional initiatives—such as our Governance and Process working group—she made insightful contributions that helped shape more efficient ways of working across the broader team.
Sharyn Persijn
UI Design Chapter Lead
[ 2025 ]
Clarissa spent her time with us embedded in the fast-paced, high-stakes environment of the Dan Murphy’s eCommerce team — leading UX across major trade campaigns like Father’s Day, Australia Day, and the all-important Christmas period. Working across two squads, multiple product categories, and a highly data-led roadmap, she consistently delivered meaningful outcomes while juggling shifting priorities, tight timelines, and plenty of strong opinions. She was the first and only UX Designer in that space, yet had immediate impact — helping shape how the team approached campaign work through a more data-driven and user-centred lens. Clarissa also played a critical role during the team’s transition to a new AEM platform, helping shift the mindset from simply "how things look" to the broader experience and value those experiences bring to customers and the business. Any team would benefit from her thoughtful approach, strong UX capability, and her subtle but steady leadership.
Renee Tilyard
UX Design Practice Lead
[ 2025 ]
I had the pleasure of working extremely closely with Clarissa for several years during our time at Dan Murphy’s, and I can honestly say she is one of the most talented and dedicated UX designers I’ve ever worked with! Clarissa brought an exceptional level of thoughtfulness and attention to detail to every project and campaign. Whether we were working on complex customer journeys or refining micro-interactions, her work was consistently clear and user-focused. Her ability to anticipate user needs and translate business goals into seamless experiences made a tangible difference to our customers. She played a key role in our Tier A campaigns, including major moments like Christmas and Father’s Day, where the stakes and traffic were always high. Thanks to her thoroughness and customer centric approach, those campaigns were exceptional from a UX perspective, which is no small feat in a fast-paced retail environment. On top of her professional talents, Clarissa is an absolute dream to work with. Collaborative, thoughtful, and just a genuinely kind human!!
Olivia Eason
Ecommerce Manager - Dan Murphy's
[ 2025 ]
Clarissa has been a thoughtful, creative force in our fast-paced and often reactive eCommerce environment. A quiet achiever, she consistently delivered meaningful outcomes—even while navigating shifting priorities and evolving business goals. She played a key role in leading UX for high-stakes retail campaigns on danmurphys.com.au, including Father’s Day, Christmas and Australia Day. She also guided the team through a critical platform transition to AEM—helping shift our focus from bespoke campaign designs to a more consistent and measurable experience. Clarissa brings a calm, considered approach to her work. She is data-led and presents her ideas with clarity and purpose. Within cross-functional initiatives—such as our Governance and Process working group—she made insightful contributions that helped shape more efficient ways of working across the broader team.
Sharyn Persijn
UI Design Chapter Lead
[ 2025 ]
Clarissa spent her time with us embedded in the fast-paced, high-stakes environment of the Dan Murphy’s eCommerce team — leading UX across major trade campaigns like Father’s Day, Australia Day, and the all-important Christmas period. Working across two squads, multiple product categories, and a highly data-led roadmap, she consistently delivered meaningful outcomes while juggling shifting priorities, tight timelines, and plenty of strong opinions. She was the first and only UX Designer in that space, yet had immediate impact — helping shape how the team approached campaign work through a more data-driven and user-centred lens. Clarissa also played a critical role during the team’s transition to a new AEM platform, helping shift the mindset from simply "how things look" to the broader experience and value those experiences bring to customers and the business. Any team would benefit from her thoughtful approach, strong UX capability, and her subtle but steady leadership.
Renee Tilyard
UX Design Practice Lead