CLARISSA LIM

SYDNEY, AUSTRALIA /

3:30 AM

LINKEDIN

CLARISSA LIM

SYDNEY, AUSTRALIA /

3:30 AM

LINKEDIN

CLARISSA LIM

LINKEDIN

All Projects

All Projects

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6 Weeks

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2024

Dan Murphy - Christmas Campaign

Sole UX Designer

Led the UX redesign for Dan Murphy’s biggest trading event, Christmas 2024, which drove $7.4M in revenue and 624K+ visits. Focused on creating a more product-focused, conversion-led experience by simplifying navigation, surfacing deals, and supporting key gifting missions across desktop and mobile.

Tags: Ecommerce, End-to-End, Data Driven Design, Design Facilitation

work-image

6 Weeks

.

2024

Dan Murphy - Christmas Campaign

Sole UX Designer

Led the UX redesign for Dan Murphy’s biggest trading event, Christmas 2024, which drove $7.4M in revenue and 624K+ visits. Focused on creating a more product-focused, conversion-led experience by simplifying navigation, surfacing deals, and supporting key gifting missions across desktop and mobile.

Tags: Ecommerce, End-to-End, Data Driven Design, Design Facilitation

work-image

6 Weeks

.

2024

Dan Murphy - Christmas Campaign

Sole UX Designer

Led the UX redesign for Dan Murphy’s biggest trading event, Christmas 2024, which drove $7.4M in revenue and 624K+ visits. Focused on creating a more product-focused, conversion-led experience by simplifying navigation, surfacing deals, and supporting key gifting missions across desktop and mobile.

Tags: Ecommerce, End-to-End, Data Driven Design, Design Facilitation

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8 Weeks

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2022

Consulting Assets Program - One Stop Shop

Sole UX/UI Designer

Sole UX designer on an 8-week engagement to redesign the Consulting Asset Program into a unified One Stop Shop experience. Led research, co-design, and testing across key personas, delivering mid-fidelity UX flows for core pages. Collaborated closely with Service Design to map key moments, streamline workflows and align technical priorities.

Tags: UX & Service Design, User Research, Stakeholder Management, Rapid Design Iteration

work-image

8 Weeks

.

2022

Consulting Assets Program - One Stop Shop

Sole UX/UI Designer

Sole UX designer on an 8-week engagement to redesign the Consulting Asset Program into a unified One Stop Shop experience. Led research, co-design, and testing across key personas, delivering mid-fidelity UX flows for core pages. Collaborated closely with Service Design to map key moments, streamline workflows and align technical priorities.

Tags: UX & Service Design, User Research, Stakeholder Management, Rapid Design Iteration

work-image

8 Weeks

.

2022

Consulting Assets Program - One Stop Shop

Sole UX/UI Designer

Sole UX designer on an 8-week engagement to redesign the Consulting Asset Program into a unified One Stop Shop experience. Led research, co-design, and testing across key personas, delivering mid-fidelity UX flows for core pages. Collaborated closely with Service Design to map key moments, streamline workflows and align technical priorities.

Tags: UX & Service Design, User Research, Stakeholder Management, Rapid Design Iteration

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3 Weeks

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2022

Financial insights App - IOOF

Sole UX/UI Designer

Sole UX designer on a 3-week sprint to design IOOF’s mobile app experience integrating Open Banking and Personetics financial insights. Delivered mid-fidelity flows for onboarding, account setup, live chat, article viewing, and key trust-critical Open Banking features. Worked closely with tech for early validation and addressed key barriers to user confidence in data sharing.

Tags: Financial, Product Design, App/Mobile Design, Stakeholder Co-Design, IA development

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3 Weeks

.

2022

Financial insights App - IOOF

Sole UX/UI Designer

Sole UX designer on a 3-week sprint to design IOOF’s mobile app experience integrating Open Banking and Personetics financial insights. Delivered mid-fidelity flows for onboarding, account setup, live chat, article viewing, and key trust-critical Open Banking features. Worked closely with tech for early validation and addressed key barriers to user confidence in data sharing.

Tags: Financial, Product Design, App/Mobile Design, Stakeholder Co-Design, IA development

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3 Weeks

.

2022

Financial insights App - IOOF

Sole UX/UI Designer

Sole UX designer on a 3-week sprint to design IOOF’s mobile app experience integrating Open Banking and Personetics financial insights. Delivered mid-fidelity flows for onboarding, account setup, live chat, article viewing, and key trust-critical Open Banking features. Worked closely with tech for early validation and addressed key barriers to user confidence in data sharing.

Tags: Financial, Product Design, App/Mobile Design, Stakeholder Co-Design, IA development